Journal / Rituals · 6 min read · Oct 2026

Morning, slowly

What a ten-minute routine looks like when nobody is in a hurry, and why the order matters more than the products.

Most mornings start in a hurry. The routine gets shorter, then gets skipped, then gets replaced by one product that promises to do everything at once.

We asked a few people in the studio to try the opposite for a week. Same products, same order, no rushing. Ten minutes, phone in the other room.

Cleanse first, with lukewarm water. Hot water feels good and does nothing for you. Then serum on damp skin, pressed in rather than rubbed. Eye cream, tapped. Cream last, a thin layer.

Soft Cleanser
Soft Cleanser, 150 ml
Barrier Cream
Barrier Cream, 50 ml

When the four steps are done properly, there isn’t much left to fix. Two people dropped a product they had been using for years. One added sunscreen, which was the point all along.

If ten minutes is too much, do the first step and the last. That’s still a routine.

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